Brand-focused marketing professional. I turn data into decisions and decisions into revenue. I own work end-to-end build systems that convert.
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I specialise in turning consumer insights into strategic campaigns that drive engagement and growth across premium and e-commerce platforms.
With 2+ years across D2C, and luxury brands, I've worked on full-funnel performance marketing from product launches and paid media to CRM automation and brand storytelling. My work spans 20+ clients across industries and international markets.
Currently based in London with the right to work in the UK. I hold an MA in Luxury Brand Management from the University of Southampton (Merit) and a BA in Mass Media with First Class Distinction.
Experienced in full-funnel performance marketing across Meta, Google Ads, and CRM platforms with a track record of driving measurable revenue growth across industries and e-commerce.
Delivered a data-driven guest engagement strategy backed by consumer behaviour analysis to attract high-value international clientele. Presented a competitive heritage-led programming strategy to luxury academics and industry peers, grounded in marketing analytics and behavioural insights.
Planned and executed multi-channel digital campaigns across social, paid, and content — driving 32% growth in footfall and 2.5% revenue uplift. Led CRM and marketing automation adoption across 30+ tools. Cut cost per acquisition by 15% through GA4-based reporting and optimisation.
Supported SEO content planning and paid media execution across Google and Meta, contributing to a 12% increase in engagement. Assisted with social media management, campaign coordination, and client reporting across 3 accounts monthly.
Collaborated with Rosewood's marketing team to develop a data-driven strategy attracting global tourists through British culture and heritage-led programming. Consumer behaviour analysis and cultural tourism trends formed the foundation, presented to luxury academics and industry peers.
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Built a full brand identity for Altura, a luxury performance electric GT car. Developed a brand website and a 90-second promotional video to establish digital presence and communicate brand value in the sustainable luxury market.
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Led paid media campaigns for 10+ clients across Meta and Google Ads as Head of Performance Marketing. Drove 5x ROAS and increased client revenue by 18% through rigorous A/B testing, budget optimisation, and data-led creative strategy.
Open to full-time roles, collaborations, and interesting conversations.